Call for Entries: The 2008 Contest Is Open!
Do you have a hospital marketing campaign that deserves recognition?
The entry submission period for the 2008 HealthLeaders Media Marketing Awards is open! Download the complete Entry Submission Form and Instructions to prepare your entries and submit them before the May 30th deadline.
Be recognized for your hard work! Campaigns rolled out during 2007 are eligible. See the Official Rules for more information, and also the FAQs for answers to common questions about the contest.
Winners will be announced in July and revealed during the HealthLeaders Media Marketing Awards program in Chicago on Oct. 15.
Best Integrated Marketing Campaign, 2007: A Campaign with Heart
- Kathy Lapecek (center), accepts Advocate Good Shepherd Hospital's award.
Red. For many, it's the color of blood that keeps us alive. For others, it represents the love in a beating heart. Still others see it as an internal fire that inspires a life well-lived. To the residents of Barrington, IL, the color red represents all three, thanks to a marketing campaign launched last year by Advocate Good Shepherd Hospital.
Meet Our Judges
Entries are judged on four equal criteria: overall quality and look of campaign, overall creativity of campaign, how well the campaign conveys its message and reaches its intended audience, and how well the campaign meets its intended marketing objectives. Meet the judges who reviewed all of last year's contest entries and chose the winners.
Highlights fom the 2007 Live Event
HealthLeaders Media celebrated the best hospital marketing campaigns during a day-long event in New York City on Nov. 9, 2007.
The exciting day included a keynote speaker and two roundtable discussions that featured marketing directors who talked about their winning campaign creative, goals, and results.
