Healthcare advertising campaigns that set clear objectives, met or exceeded them, and showed positive ROI were honored at last week’s HealthLeaders Media Marketing Experience event in Chicago.
We’ve posted the complete list of winners online, and in coming weeks we’ll be featuring some of the winning campaigns in our e-newsletter’s “Spotlight” feature, in HealthLeaders magazine, and in the Healthcare Marketing Advisor newsletter—so stay tuned.
In the meantime, you can get a sneak peek with some highlights from the three campaigns our judges chose as best in show in Wednesday’s marketing column.
In the soon-to-be-released HealthLeaders Media survey of top healthcare
executives, 88% ranked patient experience as one of their top priorities.
View the 2009 Marketing Experience brochure here.
Attend the HealthLeaders Media Marketing Experience 09 on October 14, 2009 in Chicago to learn how to transform your organization by creating the very best healthcare experience-no matter your resources, no matter the economy.
During this transformational, collaborative event, marketing professionals from healthcare organizations of all sizes will learn ways to create loyalty, increase market share, and improve their facilities’ bottom line.
Through interactive discussions, group sessions, and solution-focused activities, attendees of this unique event will walk away with strategies to:
- Align brand promise with brand experience
- Move the brand experience beyond good customer service
- Demonstrate to senior leadership how the “experience” is critical to organizational survival and future success
- Improve your patient satisfaction and experience scores as measured by HCAHPS
- Produce better quality outcomes
- Create a radical market distinction that promotes patient loyalty
- Retain your best employees and physicians
The HealthLeaders Media Marketing Experience 09 moves beyond the traditional conference into an attendee experience like no other including:
- Case Studies—discuss how other organizations have driven the decisions that have transformed their organization.
- Scale-able strategies and actions ready for implementation–every organization, regardless of size or resources, will learn ways to make a difference in the patient experience, improve satisfaction, and increase your market share.
- Peer-to-peer learning—interactive exercises, and group activities provide an intimate opportunity to have your most pressing question answered.
- Activities and learning based on your needs–after you register, we’ll send you a short survey and the answers you give us will help shape the content of the program. So you can focus on particular experiences in the hospital that you want to transform.
- Competitive research—see what your peers—and your competition—have been up to over the past year when we present the winning campaigns from the 2009 HealthLeaders Media Marketing Awards Program.
To register for the event, click the red button on the right.
Tired of the same old tired healthcare conference format? Well, so were we. That’s why this year we’ve completely revamped our annual marketing conference—it is now a full-blown Experience (yes, with a capital “E.”) What is an Experience, you ask?
“Experiences are not the latest and greatest improvement in customer service,” says Gary Adamson, Starizon CEO and facilitator of the Marketing Experience. “Where goods are made and services are delivered, experiences are staged. This requires new methods. Staging experiences is not just another marketing thing to do, it is a new way of doing all marketing.”
To learn more about the attendee Experience visit the About the Event page. If you have a suggestion about what you’d like to see at the event, or any other question or feedback, post a comment below! To register for the event, click the red button on the right.
