Complete List of 2007 Winners

Best Integrated Marketing Campaign–Sponsored by Thomson Healthcare

* Gold Award:Advocate Good Shepherd Hospital in Barrington, Illinois for the “Cardiac Advertising” Campaign

BEST BRANDING CAMPAIGN
Best Branding, Small Hospital

* Gold Award: Marengo Memorial Hospital of Marengo, Iowa for the “Marengo Memorial Hospital Branding Campaign”
* Silver Award: Banner Alzheimer’s Institute of Phoenix, Arizona, for the “Banner Alzheimer’s Institute Campaign”

Best Branding, Medium Hospital

* Gold Award: Sacred Heart Hospital, in Eau Claire, Wisconsin for “The Hope Campaign”
* Silver Award: Onslow Memorial Hospital, in Jacksonville, North Carolina for the “Onslow Memorial Hospital Branding Campaign”
* Bronze Award: St. Vincent Healthcare in Billings, Montana, for the “Life’s Calling Campaign”

Best Branding, Large Hospital

* Gold Award: Covenant Health System in Lubbock, Texas for the “First Things First: Covenant’s Guide to Pediatric Emergencies” Campaign
* Silver Award: Duke Medicine in Durham, North Carolina for the “This Is Duke Medicine” Campaign
* Bronze Award: Cleveland Clinic, in Cleveland, Ohio for the “Letters to Tomorrow” Campaign

BEST CAMPAIGN MARKETING TO PHYSICIANS
Best Campaign Marketing to Physicians, Medium Hospital

* Gold Award: Cogent Healthcare in Brentwood, Tennessee for the “Pure Medicine: Physician Recruitment Campaign”
* Silver Award: Poudre Valley Health System in Fort Collins, Colorado for the “Robotics” Campaign

Best Campaign Marketing to Physicians, Large Hospital

* Gold Award: Texas Health Resources, in Arlington, Texas for the “CareGate.net” Campaign
* Silver Award: OhioHealth in Columbus, Ohio, for the “Physician Newsletters” campaign

BEST DIRECT-TO-CONSUMER CAMPAIGN

Best Direct-to-Consumer Campaign, Small Hospital

* Gold Award: Queen of Peace Hospital in New Prague, Minnesota, for the “Women’s Health Center/Delivering Daily” Campaign
* Silver Award: Grinnell Regional Medical Center in Grinnell, Iowa for “The Dream” campaign

Best Direct-to-Consumer Campaign, Medium Hospital

* Gold Award: Carilion New River Valley Medical Center in Christiansburg, Virginia for the “Urinary and Sexual Health Center” Seminar” Campaign
* Silver Award: Bronson Healthcare Group in Kalamazoo, Michigan for the “Bronson Bariatrics Program and Seminar” Campaign
* Bronze Award: Poudre Valley Health System in Fort Collins, Colorado for the “Wow. What a View!” Campaign

Best Direct-to-Consumer Campaign, Large Hospital

* Gold Award: Clarian West Medical Center in Indianapolis, Indiana for the “Clarian Breast Cancer Campaign”
* Silver Award: Covenant Health System in Bloomington, Indiana, for the “March of Dimes WalkAmerica 2007″ Campaign
* Bronze Award: INTEGRIS Health in Oklahoma City, Oklahoma for the “INTEGRIS Men’s Health University Initiative” Campaign

BEST INTERNAL COMMUNICATIONS CAMPAIGN
Best Internal Communications Campaign, Small Hospital

* Gold Award: Catholic Healthcare West East Valley in Gilbert, Arizona for the “Calendar” Campaign

Best Internal Communications Campaign, Medium Hospital

* Gold Award: Piedmont Hospital in Atlanta, Georgia for the “Soul Search” – Piedmont Hospital’s Employee Referral” Campaign
* Silver Award: Good Samaritan Hospital in Suffern, New York for the “Poof! Good Samaritan Goes Smoke Free” Campaign
* Bronze Award: Chandler Regional Medical Center in Chandler, Arizona for the “Chandler Regional Medical Center Smoking Cessation Program” Campaign

Best Internal Communications, Large Hospital

* Gold Award: Baylor Health Care System in Dallas, Texas, for the “Smoke-Free Campaign/Baylor Free and Clear Program” Campaign
* Silver Award: Touro Infirmary in New Orleans, Louisiana for the “Spotlight on Safety” Campaign
* Bronze Award: Grant Medical Center in Columbus, Ohio, for the “Grant’s Anatomy” Campaign

BEST MARKETING QUALITY CAMPAIGN

Best Marketing Quality Campaign, Small Hospital

* Gold Award: Mercy Gilbert Medical Center in Gilbert, Arizona for the “Grand Opening” Campaign
* Silver Award: St. Elizabeth Hospital in Gonzales, Louisiana, for the “Smile” Campaign

Best Marketing Quality, Medium Hospital

* Gold Award: Skaggs Community Health Center in Branson, Missouri for the “You Can’t Blame Folks for Bragging” Campaign
* Silver Award: Holy Name Hospital in Teaneck, New Jersey for the “Angioplasty Availability Awareness” Campaign
* Bronze Award: Fairmont General Hospital in Fairmont, West Virginia for the “Talk” Campaign

Best Marketing Quality Campaign, Large Hospital

* Gold Award: Franciscan Health System in Tacoma, Washington for the “Franciscan Health System Breast Health” Campaign
* Silver Award: Riverside Methodist Hospital in Columbus, Ohio, for the “America’s Best Hospitals” Campaign
* Bronze Award: St. Francis Hospitals & Health Centers in Indianapolis, Indiana for the “Bariatrics” Campaign

BEST SERVICE-LINE CAMPAIGN

Best Service-Line Campaign, Small Hospital

* Gold Award: Lodi Community Hospital, in Lodi, Ohio for the “Faster/Newer/Closer/Personal ER” Campaign
* Silver Award: St. Elizabeth Hospital in Gonzales, Louisiana, for the “Services” Campaign
* Bronze Award: Radiological Associates of Sacramento in Sacramento, California, for the “ROC Advertising” Campaign

Best Service-Line Campaign, Medium Hospital

* Gold Award: Union Memorial Hospital/MedStar Health, in Baltimore, Maryland for the “Union Memorial Specialist” Campaign
* Silver Award: Good Samaritan Hospital in Suffern, New York, for the “This is the One” Campaign
* Bronze Award: Jordan Hospital, in Plymouth, Massachusetts for the “Google Surgery Sites” Campaign

Best Service-Line Campaign, Large Hospital

* Gold Award: WakeMed Health and Hospitals in Raleigh, North Carolina for the “Listen to Your Heart” Campaign
* Silver Award: Abington Memorial Hospital in Abington, Pennsylvania for the “Abington Object” Campaign
* Bronze Award: OhioHealth in Columbus, Ohio, for the “Sports Medicine” Campaign