Complete List of 2008 Winners

BEST IN SHOW

Large Hospital: Mayo Clinic of Rochester, MN for the “Grand Opening of the Dan Abraham Healthy Living Center” campaign

Medium Hospital: Helen DeVos Children’s Hospital of Grand Rapids, MI for the “40 Specialties” campaign

Small Hospital: Clarian West Medical Center of Indianapolis, IN for “The Hunt for Pink October” campaign

BEST BRANDING CAMPAIGN

Best Branding, Large Hospital

Platinum Award: Community Health Network of Indianapolis, IN for the ” North Campus Opening” campaign

Gold Award: Memorial University Medical Center of Savannah, GA for the “2007 Image Campaign: The Answer Is Academic”

Silver Award: Clarian Health of Indianapolis, IN for the “A Call to Change” campaign
Distinction Award: University Health Systems of Eastern Carolina of Greenville, NC for the “Colors Campaign”

Best Branding, Medium Hospital

Platinum Award: Shore Memorial Hospital of Somers Point, NJ for the “Be Empowered” campaign

Gold Award: Luther Midelfort of Eau Claire, WI for the “There Is Only One” campaign
Silver Award: Northwest Community Hospital of Arlington Heights, IL for the “Here for You” campaign

Distinction Award: University of Kansas Hospital of Kansas City, KS for the “Uncommon Doctors” campaign

Distinction Award: Stamford Hospital of Stamford, CT for the “Discover More” campaign

BEST CHILDREN’S HOSPITAL CAMPAIGN

Best Children’s, Large Hospital

Platinum Award: Shriners Hospitals for Children of Tampa, FL for the “Defy the Odds” campaign

Gold Award: The Children’s Hospital of Aurora, CO for the “Covering You with Care” campaign

Silver Award: Banner Children’s Hospital at Banner Desert Medical Center of Mesa, AZ for the “Banner Health Children’s Campaign”

Best Children’s, Medium Hospital

Platinum Award: Brenner Children’s Hospital of Winston-Salem, NC for the “Brenner Children’s Hospital Branding Campaign”

Gold Award: University of Minnesota Children’s Hospital, Fairview of Minneapolis, MN for the “2007 Image Campaign”

Silver Award: Sherman Health of Elgin, IL for the “Children’s Partnership Campaign”
Distinction Award: Carolinas Healthcare System of Charlotte, NC for the “Levine Children’s Hospital Campaign”

Best Children’s, Small Hospital

Platinum Award: Loyola University Medical Center of Maywood, IL for the “Oh, What an Opening!” campaign

BEST COMMUNITY RELATIONS CAMPAIGN

Best Community Relations, Large Hospital

Platinum Award: Baton Rouge General Medical Center of Baton Rouge, LA for the “Pink @ the Polls: A Breast Cancer Awareness Campaign”
Gold Award: Memorial Healthcare System of Hollywood, FL for the “MHS Capital Campaign: ‘Believe’”

Silver Award: Clarian Health of Indianapolis, IN for the “Clarian Health State Fair” campaign

Distinction Award: Mercy Health Partners of Toledo, OH for the “2006 Community Value Report” campaign

Distinction Award: New York City Health and Hospitals Corporation of New York, NY for the “Take Care New York ” campaign

Best Community Relations, Medium Hospital

Platinum Award: MidMichigan Medical Center – Midland of Midland, MI for the “Smile, Reach, Speech, Stoke Campaign”

Gold Award: Holland Hospital of Holland, MI for the “Expansion Grand Opening” campaign

Silver Award: Chesapeake Regional Medical Center of Chesapeake, VA for the “Duck Race” campaign

BEST DIRECT-TO-CONSUMER CAMPAIGN

Best Direct-to-Consumer, Large Hospital

Platinum Award: Trinity Health of Novi, MI for the “Mammography Mailer”
Gold Award: Catholic Healthcare West – East Valley of Chandler, AZ for the “Surgery Booklet” campaign

Silver Award: Sutter Health of Sacramento, CA for the “TheDoctorForYou.com” campaign

Distinction Award: Emory Healthcare of Atlanta, GA for the “Prostate Marketing Campaign”

Best Direct-to-Consumer, Medium Hospital

Platinum Award: Martin Memorial Health Systems of Stuart, FL for the “‘Heartsick’ Documentary” campaign

Gold Award: Saint Francis Medical Center of Cape Girardeau, MO for the “Weekly Health Page, Volume 7″ campaign

Silver Award: North Colorado Medical Center of Greeley, CO for the “North Colorado Medical Center Cardiovascular CRM Direct Mail” campaign

Distinction Award: St. Joseph Hospital of Nashua, NH for the “New Mover Direct Mail” campaign

Distinction Award: Saratoga Hospital of Saratoga Springs, NY for the “‘Hip,’ ‘RTC,’ ‘Arrival’” campaign

Best Direct-to-Consumer, Small Hospital

Platinum Award: Good Shepherd Health Care System of Hermiston, OR for the “Every Day” campaign

BEST INTEGRATED MARKETING CAMPAIGN

Best Integrated, Large Hospital

Platinum Award: Sanford Health of Sioux Falls, SD for “The Gift” campaign

Gold Award: Community Health Network of Indianapolis, IN for the “Community North Expansion” campaign

Silver Award: The Reading Hospital and Medical Center of Reading, PA for the “You’re Expecting the Best. We Deliver.

Distinction Award: LifeBridge Health of Baltimore, MD for the “Know Your Numbers Baltimore” campaign

Best Integrated, Medium Hospital

Platinum Award: City of Hope of Duarte, CA for the “Canswer” campaign

Gold Award: The Children’s Hospital of Aurora, CO for the “Miracle” campaign

Silver Award: Meriter Health Services of Madison, WI for the “MyMeriterStory.com” campaign

Distinction Award: Fairview Hospital of Cleveland, OH for the “Fairview ‘Life’” campaign

Best Integrated, Small Hospital

Platinum Award: Emergency Health Centre of Houston, TX for the “Emergency Health Centre Opening” campaign

Gold Award: Beaver Dam Community Hospitals, Inc. of Milwaukee, WI for the “Excellence. Delivered.” Campaign

BEST INTERNAL COMMUNICATIONS CAMPAIGN

Best Internal Communications, Large Hospital

Platinum Award: Shands Jacksonville of Jacksonville, FL for the “Update Your Records” campaign

Gold Award: Texas Health Resources of Plano, TX for the “Presbyterian Hospital of Plano CPOE Employee Campaign”

Silver Award: Memorial Hospital South Bend of South Bend, IN for the “The Need Never Ends” campaign

Distinction Award: New York City Health and Hospitals Corporation of New York., NY for the “I Got It!” campaign

Distinction Award: UPMC of Pittsburgh, PA for the “Hand Hygiene” campaign

Best Internal Communications, Medium Hospital

Platinum Award: Catholic Healthcare West – East Valley of Chandler, AZ for the “Go Green” campaign

Gold Award: Franklin Square Hospital Center of Baltimore, MD for the “Nursing… A Strength of the Square” campaign

Silver Award: Saint Francis Medical Center of Cape Girardeau, MO for the “2007 Annual Report” campaign

Distinction Award: Chesapeake Regional Medical Center of Chesapeake, VA for the “Name Change” campaign

BEST NEW MEDIA CAMPAIGN

Best New Media, Large Hospital

Platinum Award: Kaiser Permanente of San Francisco, CA for the “Rich Media Banners” campaign

Gold Award: UK HealthCare: Markey Cancer Center of Lexington, KY for the “Markey Cancer Center Web site” campaign

BEST MARKETING TO PHYSICIANS CAMPAIGN

Best Marketing to Physicians, Large Hospital

Platinum Award: Yukon-Kuskokwim Health Corporation of Bethel, AK for the “Priorities” campaign

Gold Award: Georgetown University Hospital of Washington D.C. for the “Cyberknife” campaign

Silver Award: Texas Health Resources of Dallas, TX for the “Presbyterian Hospital of Dallas CPOE Physician Campaign”

Distinction Award: Kaiser Permanente of San Francisco, CA for the “Knowledge Applied” campaign

Best Marketing to Physicians, Medium Hospital

Platinum Award: Portneuf Medical Center of Pocatello, ID for the “Live to Work/ Work to Live” campaign

Gold Award: Hamilton Health Care System of Dalton, GA for the “Endovascular Lab DM” campaign

BEST MARKETING QUALITY CAMPAIGN

Best Marketing Quality, Large Hospital

Platinum Award: UPMC of Pittsburgh, PA for the “National Clinical Marketing” campaign

Gold Award: Duke Medicine of Durham, NC for the “DukeMed Magazine” campaign

Best Marketing Quality, Medium Hospital

Platinum Award: Holy Name Hospital of Teaneck, NJ for the “Holy Name Hospital Technology Pieces” campaign

Gold Award: Chesapeake Regional Medical Center of Chesapeake, VA for the “Proud TV” campaign

Silver Award: Universal Health Services, Inc. – Aiken Regional Medical Centers of King of Prussia, PA for the “Aiken Quality Care” campaign

BEST SERVICE LINE MARKETING CAMPAIGN

Best Service Line, Large Hospital

Platinum Award: Mercy Health Partners of Toledo, OH for the “Heart Center Campaign”

Gold Award: Abington Memorial Hospital of Abington, PA for the “Power to Heal TV Campaign”

Silver Award: University of Missouri Healthcare of Columbia, MO for the “Orthopaedics” campaign

Distinction Award: UPMC of Pittsburgh, PA for the “Magee 2007″ campaign

Distinction Award: Banner Health of Phoenix, AZ for the “Banner Health Oncology” campaign

Best Service Line, Medium Hospital

Platinum Award: St. Agnes Hospital of Baltimore, MD for the “Bariatrics Campaign”

Gold Award: SMDC Health System of Duluth, MN for the “Ortho Campaign”

Silver Award: South Florida Baptist Hospital of Plant City, FL for the “FastER” campaign

Distinction Award: North Oaks Health System of Hammond, LA for the “My Life. My Masterpiece.” Campaign

Best Service Line, Small Hospital

Platinum Award: Franciscan Health System of Tacoma, WA for the “St. Anthony Prompt Care Campaign”

Gold Award: Summit Medical Group – Apogée Spa of Berkeley Heights, NJ for the “Apogée Spa” campaign

Silver Award: Clarian West Medical Center of Indianapolis, IN for the “Clarian West Back and Neck” campaign