Mar
24
Which award category should you choose?

As the Marketing Awards deadline draws near (May 29—mark your calendars) it’s time to start thinking about which category to choose for your campaign—and with 22 categories this year it could get tricky.
Say you’re entering an integrated campaign promoting your organization’s new heart center. Do you enter it in the cardiology service line category or the integrated category? What if the campaign had some online elements—should it be entered into the new media category?
When you’re making this decision, consider:
- In which category your campaign would be most competitive
- Which crystal award would you be most proud to exhibit in your display case
- Which designation would you be most eager to share with your organization’s leadership
Visit the Awards Categories page to view all the options. And remember, each campaign may only be entered into one category—but enter as many campaigns as you’d like!