We’ve been getting lots of questions from healthcare marketers who are preparing their entries. One frequently-asked question: What’s the difference between an integrated campaign and all of the other kinds of campaigns? We’re defining an integrated campaign as one that uses multiple mediums-a minimum of three. So a campaign that uses TV, print, and online would qualify to enter this category. Of course, your integrated campaign might also qualify as a children’s hospital, new media, direct-to-consumer, or branding campaign. It’s up to you and your team to choose which category your campaign best exemplifies. One hint if you’re considering entering your campaign in the integrated category: Consider whether the mediums you used work well together and have a consistent message, look, and feel.

Check out the Category page for more definitions. If you still have questions, send us a message or publish your question as a comment on this post.