Jul
30

The healthcare experience is the key to organizational growth

In the soon-to-be-released HealthLeaders Media survey of top healthcare
executives, 88% ranked patient experience as one of their top priorities.

View the 2009 Marketing Experience brochure here.

Attend the HealthLeaders Media Marketing Experience 09 on October 14, 2009 in Chicago to learn how to transform your organization by creating the very best healthcare experience-no matter your resources, no matter the economy.

During this transformational, collaborative event, marketing professionals from healthcare organizations of all sizes will learn ways to create loyalty, increase market share, and improve their facilities’ bottom line.

Through interactive discussions, group sessions, and solution-focused activities, attendees of this unique event will walk away with strategies to:

  • Align brand promise with brand experience
  • Move the brand experience beyond good customer service
  • Demonstrate to senior leadership how the “experience” is critical to organizational survival and future success
  • Improve your patient satisfaction and experience scores as measured by HCAHPS
  • Produce better quality outcomes
  • Create a radical market distinction that promotes patient loyalty
  • Retain your best employees and physicians

The HealthLeaders Media Marketing Experience 09 moves beyond the traditional conference into an attendee experience like no other including:

  • Case Studies—discuss how other organizations have driven the decisions that have transformed their organization.
  • Scale-able strategies and actions ready for implementation–every organization, regardless of size or resources, will learn ways to make a difference in the patient experience, improve satisfaction, and increase your market share.
  • Peer-to-peer learning—interactive exercises, and group activities provide an intimate opportunity to have your most pressing question answered.
  • Activities and learning based on your needs–after you register, we’ll send you a short survey and the answers you give us will help shape the content of the program. So you can focus on particular experiences in the hospital that you want to transform.
  • Competitive research—see what your peers—and your competition—have been up to over the past year when we present the winning campaigns from the 2009 HealthLeaders Media Marketing Awards Program.

To register for the event, click the red button on the right.

July 30, 2009

The Mark Etting Mystery Unfolds!