About the HealthLeaders Media Marketing Awards
About the Program
2008 marks the second year of HealthLeaders Media's Marketing Awards program. Building on the success of the inaugural event in 2007, the Marketing Awards are designed to celebrate the nation's best healthcare marketing campaigns. A panel of judges chooses the winners using a variety of criteria, with an emphasis not only on the look and quality of the campaigns, but also on results. Winners are revealed during a day-long event in the fall that includes a keynote address, roundtable panel discussions on hot topics in healthcare marketing, and a display of the winning campaign creative.
Frequently Asked Questions
Click here to view a completed sample copy of the Entry Submission Form.
- Who is eligible to enter?
- Hospitals located in the US and Canada that produce hospital advertising may enter. Advertising agencies that work with hospitals may also submit campaigns on behalf of the hospitals they work with. Also, non-hospital organizations may enter if they have licensed beds and offer an inpatient service.
- What campaigns are eligible?
- To be eligible, campaigns must have launched in the 2007 calendar year. "Launch" refers to the public rollout of the campaign, not when work on the campaign commenced.
- Do small organizations compete against large organizations?
- Award categories are based on hospital size, so you'll be competing against other organizations in your general size class. There are three class sizes: Small (fewer than 100 beds), Medium (101-499 beds), and Large (500 or more beds). Judges will attempt to assign Platinum, Gold, Silver, and Distinguished Awards in each category for each of these class sizes.
- Can I enter more than once, enter more than one campaign?
- Yes! You may submit multiple campaigns for consideration; however, each individual campaign may only be entered into one category.
- What is the deadline for submitting entries?
- All entries must be postmarked by May 30, 2008. No entries will be accepted past this deadline and no exceptions will be made.
- What's the fee for entries?
- Entry fees are $195 for each entry and are non-refundable. Payment is expected with submission of your entry. A payment coupon is included on the Campaign Entry Submission Form. You can pay by credit card, check (made payable to HealthLeaders Media), or choose the "Bill Me" option to receive an invoice for payment. Payment must be received by May 30, 2008, or your entry may be disqualified.
- Where do I send my entries?
- Completed entries must be mailed to HealthLeaders Media Marketing Awards, 200 Hoods Lane, Marblehead, MA 01945. See the Campaign Entry Submission Form for complete instructions.
- Will my entries be returned to me?
- Entries cannot be returned; they become the property of HealthLeaders Media.
- How will I know you have received my entries?
- An email confirmation will be sent to the main contact person for each of your entries (as designated on the Campaign Entry Submission Form).
- On what criteria will campaigns be judged?
- Entries will be judged on the following criteria, with equal weight given to each, in all rounds of judging. Up to 5 points may be awarded to each entry, as follows:
- Overall quality and look of campaign (5 points)
- Overall creativity of campaign (5 points)
- How well the campaign conveys its message and reaches its intended audience, as stated in the written submission description (5 points)
- How well the campaign meets its intended marketing objectives, as stated in the written submission description (5 points)
- Will I receive feedback from the judges?
- Yes. Everyone who enters the awards will receive feedback from the judges who reviewed their submission(s). Both winners and non-winners will be emailed the judges’ comments after the award recipients are announced in July.
- When and how will the winners be announced?
- Judging will take place this summer with all finalists announced in July, on this Web site, in other materials published by HealthLeaders Media, and by email. Winners for each category will be revealed at the Awards Event in the fall, date and location to be announced!
- If my entry is a finalist, am I obligated to attend the Awards Event to receive the award?
- No, you're not required to attend to accept your award, but we hope that you do! Awards not collected in person will be shipped to the main contact person (as designated on your Campaign Entry Submission Form) after the Awards Event.
- What are the prizes?
- Winners in each award category will receive a personalized glass Award trophy, plus recognition of their achievement at the Awards Event and national exposure in HealthLeaders magazine and its related Web sites. Winners will also be featured in an annual Awards Book published by HealthLeaders Media.
- Can everyone's name be on the award?
- Only the name of the facility can be on the award because of print-area restrictions (the award also will include the name of the contest category, the campaign name, and award placement). However, all of your team members' names can be included in the annual Awards Book, Hospital Campaigns That Work, published by HealthLeaders Media. Names should be listed on your submission form, but they may also be sent directly to the Book's editor, Gienna Shaw .
- Who judges the entries?
- Entries are judged by a panel of industry experts selected by HealthLeaders Media, and editors of HealthLeaders Media. If you are interested in becoming a judge, please contact HealthLeaders Media Executive Editor Amy Anthony at 781-639-1872 ext. 3902 or aanthony@healthleadersmedia.com.
- Can I change an entry once I submit it?
- Once an entry is submitted, it may not be edited or revised.
- Why won't the Entry Submission Form open for me?
- The form may not open if you are using an older version of Acrobat Reader. Either download an updated version of Acrobat, or open this version of the form.
- Where can I find information about sponsoring the contest/event?
- To learn more about being a sponsor for the HealthLeaders Media Marketing Awards, contact Lisa Brown, Director of Integrated Sales for HealthLeaders Media, at 781/639-1872, ext. 3516 or lbrown@healthleadersmedia.com.
- What do I do if I have a question that's not answered here?
- Be sure to review the Official Rules. If you still can't find an answer to your question, please contact HealthLeaders Media Executive Editor Amy Anthony at 781/639-1872, ext. 3902 or aanthony@healthleadersmedia.com.
