Health Leaders Marketing Awards | Complete List of 2009 winners
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Complete List of 2009 winners

2009 COMPLETE LIST OF WINNERS

Health Leaders Media Marketing Awards Winners

BEST IN SHOW

Large hospital: Meridian Health, Neptune, NJ, “Doctor Bernard and the Pawsitive Action Team.”
Medium hospital: St. Joseph’s Hospital, St. Paul, MN, ”2008 Image Campaign.”
Small hospital: PeaceHealth Siuslaw Region, Florence, OR, “Community Image Campaign.”

BEST BRANDING CAMPAIGN

Large hospital, platinum: Baylor Health Care System, Dallas, TX, Large-Platinum, “Baylor Healthcare System Brand Campaign 2008.”
Large hospital, gold (tie): Virginia Commonwealth University Medical Center, Richmond, VA, “Every Day, A New Discovery.”
Large hospital, gold (tie): The University of Kansas Hospital, Kansas City, ”2008 Timeline Image Campaign.”
Large hospital, silver: Westchester Medical Center, Princeton, NJ, Large-Silver, “Transformation Rebranding Campaign”
Large hospital, distinction: Exempla Healthcare, Denver, CO.
Medium hospital, platinum (tie): Danbury (CT) Hospital, ”A Higher Level of Care.”
Medium hospital, platinum (tie): Lawrence (KS) Memorial Hospital, “Journey through Parenthood with LMH.”
Medium hospital, gold: Riverview Hospital, Noblesville, IL, “Welcome Home to World-Class Care.”
Medium hospital, silver: Hillcrest Hospital, Mayfield Heights, OH, “Behind Me/Ahead of Me.”
Small hospital, platinum: Fauquier Health, Warrenton, VA, “Be Yourself.”

BEST CHILDREN’S HOSPITAL CAMPAIGN

Medium hospital, platinum: Children’s Hospital of Wisconsin, Milwaukee, ”Children’s Hospital of Wisconsin Campaign.”
Medium hospital, gold: Seattle Children’s Hospital, Seattle, WA, “Children’s Hospital Campaign.
Medium hospital, silver: Helen DeVos Children’s Hospital, Grand Rapids, MI, “40 Pediatric Specialties.”
Medium hospital, distinction: Children’s Hospital and Medical Center, Omaha, NE, “Our Stories.”
Medium hospital, distinction: Children’s Healthcare of Atlanta, “Strong Enough to Care Enough.”

BEST COMMUNITY RELATIONS CAMPAIGN

Large hospital, platinum: Memorial University Medical Center, Savannah, GA, ”Imperial Sugar Disaster DVD.”
Large hospital, gold: Baton Rouge (LA) General, ”Time To Survive,” Baton Rouge, LA.
Large hospital, silver: Capital Health, Trenton, NJ, “Rolling Out the Red Carpet Prostate Screenings Campaign.”
Large hospital, distinction: Mater Health Services, South Brisbane QLD, (Australia), “Mater’s 2007 Annual Review.”
Medium hospital, platinum: Drake Center, Cincinnati, OH, ”Drake Center’s 9/11 Community Event Honoring First Responders.”
Medium hospital, gold: Children’s Hospital and Medical Center, Omaha, NE, “Amazing.”
Small hospital, platinum: Verde Valley Medical Center/Northern Arizona Healthcare, Cottonwood, AZ, “Expansion Celebration.”
Small hospital, gold: Sturgis Hospital, Sturgis, MI.

BEST DIRECT-TO-CONSUMER CAMPAIGN

Large hospital, platinum: Temple University Health System, Philadelphia, PA, “Temple University Hospital Website.”
Large hospital, gold: St. Joseph’s Children’s Hospital, Paterson, NJ, “Children’s ER Billboard.”
Large hospital, silver: Park Nicollet Health Services, St. Louis Park, MN, “Stay Healthy, Minnesota.”

BEST FUNDRAISING CAMPAIGN

Large hospital, platinum: Methodist Healthcare, Memphis, TN, “Methodist Healthcare 2008 Annual Fund Campaign.”
Medium hospital, platinum: Shore Health System, Easton, MD, “Foundation Print & Brochure.”

BEST HEALTH PLAN CAMPAIGN

Platinum: Select Health, Salt Lake City, UT, “Select 25 Awards Program.”
Gold: UnitedHealthcare, Edina, MN, “Business Leadership-Accountability Campaign.”
Silver (tie): United Healthcare, Cypress, CA ”Latino Health Solutions 2008 PlanBien.”
Silver (tie): CIGNA, Bloomfield, CT, “Individual & Small Group Market Launch.”
Distinction: Providence Health Plan, Beaverton, OR, “Peace of Mind.”
Distinction: United Healthcare, Edina, MN, “United Healthcare Campaign.”

BEST INTERNAL COMMUNICATIONS CAMPAIGN

Large hospital, platinum: Catholic Healthcare West, San Francisco, CA, “Live Your Life on Purpose.”
Large hospital, gold: Rush University Medical Center, Chicago, IL, “Rush University Medical Center Intranet.”
Large hospital, silver: Kaiser Permanente, Oakland, CA, “Practice What You Believe.”
Large hospital, distinction: Spectrum Health, Grand Rapids, MI, ”Lemmen-Holton Cancer Pavilion Opening Events.”
Medium hospital, platinum: Central DuPage Hospital, Deerfield, IL, “Handwashing Campaign.”

BEST INTEGRATED CAMPAIGN

Large hospital, platinum: MultiCare Health System, Tacoma, WA, “Better Connected.”
Large hospital, gold: MedsStar Washington (DC ) Hospital Center, “Colon-Rectal Campaign.”
Large hospital, silver: Lehigh Valley Health Network, Allentown, PA, “It’s Your Call.”
Large hospital, distinction: Virginia Commonwealth University Medical Center, Richmond, VA, “Critical Care Hospital Campaign.”
Medium hospital, platinum: Huntsville (AL) Memorial Hospital, “Down To Earth and Up to the Minute.”
Medium hospital, gold: Bridgeport (CT) Hospital Fairfield Urgent Care Center, “Healthcare on your Family’s Schedule.”
Medium hospital, silver (tie): City of Hope, Duarte, CA, “Canswer.”
Medium hospital, silver (tie): Southwest General Health Center, Middleburgh Heights, OH, “It’s a Fact.
Medium hospital, distinction: Saint Francis Medical Center, Cape Giradeau, MO, ”2008 Annual Campaign.”

BEST NEW MEDIA CAMPAIGN

Large hospital, platinum: Pitt County Memorial Hospital, Greenville, NC, Large-Platinum, “Pitt County Memorial Hospital campaign.”
Large hospital, gold: Rush University Medical Center, Chicago, IL, Large-Gold, “Rush Stories.”
Large hospital, silver: Rush University Medical Center, Chicago, IL, “RUMC Search Engine Website.”
Large hospital, distinction: North Shore University HealthSystem, Chicago, IL.
Large hospital, distinction: The MetroHealth System, Cleveland, OH, “Wall of Hope.”
Medium hospital, platinum: St Joseph Hospital, Nashua, NH, “St. Joseph Hospital Website.”

BEST PHYSICIAN PRACTICE CAMPAIGN

Platinum (tie): Team Health, Knoxville, TN, “I am TeamHealth.”
Platinum (tie): Summit Medical Group, Berkeley Heights, NJ, “Plastic Surgery Campaign.”
Gold: OrthoIndy, Indianapolis, IN, “Broken? We’ll fix it!”
Silver (tie): Prince William OB/GYN Associates, Ltd., Manassas, VA, “We know how you feel.”
Silver (tie): Brown & Toland Physicians, San Francisco, CA, “People Power.”
Distinction: Lakeside Community Healthcare, Glendale, CA, “Lakeside Community Healthcare Brand Launch.”
Distinction: Healthcare Partners, Torrance, CA, “Healthcare Partners Urgent Care Centers.”

BEST SERVICE LINE CAMPAIGN–CARDIOLOGY

Large hospital, platinum: Banner Health, Phoenix, AZ, “Living Proof.”
Medium hospital, platinum: Butler Health System, Pittsburgh, PA, “Heart & Vascular Center Launch Campaign.”
Medium hospital, gold: St. Vincent Heart Center of Indiana, Medium-Gold, Best heart care in Indiana. Period.
Small hospital, platinum: Clarian West Medical Center, Indianapolis, IN, “Who Has the Most Heart?”

BEST SERVICE LINE CAMPAIGN–WOMEN’S HEALTH

Large hospital, platinum: BryanLGH Institute for Women’s & Children’s Health, Lincoln, NE.
Large hospital, gold: Resurrection Ambulatory Care Services, Chicago, IL, “Center for Breast Care Campaign.”
Medium hospital, platinum: Carolinas Medical Center NorthEast, Concord, NC, ”Breast Health Campaign”
Medium hospital, gold: Firelands Regional Medical Center, Sandusky, OH, “The Difference is Clear.”
Medium hospital, silver: Holy Redeemer Health System, Meadowbrook, PA, “You’re Beautiful, Baby.”
Medium hospital, distinction: Hoboken (NJ) University Medical Center, “Women’s Health Campaign.”

BEST SERVICE LINE CAMPAIGN–OTHER

Large hospital, platinum: Charleston (WV) Area Medical Center, “Strong Swimmers.”
Large hospital, gold: MCGHealth, Augusta, GA, “Snore Campaign.”
Large hospital, silver: MCGHealth, Augusta, GA, “Play-Pause Campaign.”
Medium hospital, platinum: Hennepin County Medical Center, Minneapolis, MN, ”Save This Brain.”
Medium hospital, gold: Rex UNC Health Care, Raleigh, NC, “Cancer Campaign.”
Medium hospital, silver: North Oaks Health System, Hammond, LA, “Clinics to Consumers Campaign.”
Medium hospital, distinction: Flagstaff (AZ) Medical Center, “Bariatric Surgery Campaign.”