All eligible entries should have been postmarked by Friday, May 29. Good luck to all who entered! Finalists will be notified in July.

Winners for each category will be revealed at the HealthLeaders Media Marketing Experience event in Chicago on Oct. 14, 2009 at The Palmer House.

But you don’t have to be a finalist—or even an entrant—to attend the event! Participants of the day-long Marketing Experience 09 will dig deep into the patient experience, apply the concepts they learn during hand-on activities to design experiences, and they will have their toughest marketing questions answered by all attendees. Register for the Marketing Experience now!

We’ve been getting lots of questions from healthcare marketers who are preparing their entries. One frequently-asked question: What’s the difference between an integrated campaign and all of the other kinds of campaigns? We’re defining an integrated campaign as one that uses multiple mediums-a minimum of three. So a campaign that uses TV, print, and online would qualify to enter this category. Of course, your integrated campaign might also qualify as a children’s hospital, new media, direct-to-consumer, or branding campaign. It’s up to you and your team to choose which category your campaign best exemplifies. One hint if you’re considering entering your campaign in the integrated category: Consider whether the mediums you used work well together and have a consistent message, look, and feel.

Check out the Category page for more definitions. If you still have questions, send us a message or publish your question as a comment on this post.

In the latest edition of the Mark Etting Mystery, five members of our judges panel have been called into the police station for questioning about the disappearance of Miss A. Ward. We must admit they do look kind of suspicious—what kind of people smile during a criminal lineup?

These “people of interest,” from left to right, are Brooke Tyson Hynes, Marty Campanello, Susan Dubuque, Bob Konold, and Elizabeth Scott. Check out their impressive bios (and non-cartoon photos) on the Judges page. You can view the full ad at the bottom of the homepage.