Winners of the 2007 HealthLeaders Media Marketing Awards
HealthLeaders Media handed out 45 awards at a half-day event in New York City on Nov. 9, 2007, representing the nation's best hospital marketing campaigns of 2006.
The annual contest recognized campaigns in six categories: direct-to-consumer, marketing to physicians, marketing quality, internal communications, service-lines, and branding. In addition, one organization was recognized as winner of the Best Integrated Marketing Campaign-sponsored by Thomson Healthcare.
View the Complete List of all the 2007 Winners
Best Integrated Marketing Campaign
What set Advocate Health Care's cardiac campaign apart from all the campaigns that we looked at for the 2007 HealthLeaders Media Marketing Awards? A clear strategy, a clear message, a great look, and even better results. Oh, and a lot of red T-shirts.
Best Internal Communications: Small Hospital, Gold Award
Catholic Healthcare West (CHW) East Valley was proud of its cultural diversity. To celebrate it, the organization asked its employees to look within themselves, and within their belongings, to find a common thread.
Best Direct-To-Consumer: Large Hospital, Gold Award
Clarian West Medical Center in Indianapolis has the perfect recipe for a great marketing campaign. It mixed a serious educational message with equal parts fun. The result was a successful launch of its comprehensive breast care program and a spike in scheduled mammograms.
Best Service-Line Campaign: Large Hospital, Gold Award
There's just something about the heart character that appears in WakeMed Health and Hospital's cardiac campaign that's likable. He's engaging. Unique. Entertaining. But to be perfectly honest, he's got a little bit of an attitude.
