2008 Marketing Awards Categories
Download the Entry Submission Form and Instructions and mail your entries by May 30!
New for 2008:
New award levels! More chances to win.
New categories! Enter more types of campaigns.
The judges will award Platinum, Gold, Silver, and Distinction awards in each of the following categories for small, medium, and large hospitals. (See Official Rules for complete details.)
- Best Branding
- Best Direct-to-Consumer
- Best Marketing to Physicians
- Best Marketing Quality
- This category is for campaigns that communicate to the audience the hospital's clinical excellence.
- Best Service Line Marketing
- Best Internal Communications
- Best Integrated Marketing Campaign
- This category requires entrants to submit three types of media to qualify.
- Best Children's Hospital Campaign
- Best Community Relations Campaign
- This category includes all public relations campaigns, live events (open houses, groundbreakings, health fairs, etc.) and fundraising campaign efforts.
- Best Use of New Media
- This category includes blogs, Web sites, podcasts, and other innovative uses of non-traditional media.
- Best Failure to Launch
- This category is for those ingenious campaigns that never saw the light of day for any reason, such as budget cuts, new leadership, etc.
- Best in Show
- If you enter into any of the above categories, you will automatically be entered into this one. The judges will pick one winner from all entries!
